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Research papers

How Disney bridges the multi-cultural divide

Disney sought to solidify its cultural relevancy and apply proven methods to hardwire the voices of their African American guests into the very fabric of their resorts. In 2006 after launching the Ebony Perspectives Community, a small, private, and...

Catalogue: Congress 2008: Frontiers
Authors: Paul Caswell, Manila Austin
Companies: Communispace Corporation, The Walt Disney Company
September 26, 2008
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Citation

Caswell and Austin (2008a, September 26). How Disney bridges the multi-cultural divide. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/how-disney-bridges-the-multi-cultural-divide


Research papers

Junior 1991research

The JUNIOR '91 RESEARCH is a survey on a specialized collectivity: children. The survey is conducted on a sample of 3.078 children, aged Jun-13 years, and the main aim of the research is to measure readership of magazines for children. But it is also...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Giancarlo Ferreri, Carlo Pescetti
Companies: The Walt Disney Company, DOXA
June 15, 1992
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Citation

Ferreri and Pescetti (1992a, June 15). Junior 1991research. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/junior-1991research